Technical API Positioning Expert
2 weeks ago
Cronofy is a customer-focused business that prioritizes collaboratively to ensure high-performance and innovative thinking. We believe that an inclusive working environment is essential for delivering exceptional results and inspiring innovation.
Job Title: Technical API Positioning ExpertWe are seeking an experienced API Product Marketer to join our marketing team in London. This role offers a unique opportunity to shape the positioning and messaging of our API services, driving revenue growth and customer adoption.
Responsibilities- Owning positioning and managing our API products internationally with particular focus on Europe.
- Developing a deep understanding of the competitive landscape.
- Planning and executing a go-to-market strategy that results in increased market share, revenue growth, and high customer adoption rates.
- Creating a wide range of marketing content, including sales collateral, product videos, blog posts, web pages, and case studies.
To be successful in this role, you will have:
- A proven track record in a B2B API product marketing role.
- Strategic thinking that understands how industry trends and the competitive landscape help to inform product positioning.
- Strong written and verbal communication skills to effectively convey product value propositions, both internally and externally.
- Proficiency in data analysis and possess the ability to translate data into actionable insights to drive marketing decisions.
- Meticulous attention to detail and proactive in your approach.
- The ability to work autonomously, take ownership of projects, and meet deadlines.
We offer a comprehensive benefits package, including:
- A basic salary of £55,000-£70,000 per year, depending on experience.
- Pension scheme at 5% gross.
- 25 days holiday in addition to flexible national holidays.
- 5 personal development days per year.
- Private medical care with Bupa.
- Medicash Proactive cash plan for dental, optical, etc.
- EAP - Employee Assistance Programme providing 24/7 mental health support.
- Extended maternity and paternity leave for new parents and adoption.
- Pleo card for work expenses, hardware, travel, etc.
- A flexible approach to working; remote, office or hybrid.
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