Digital Marketing Operations Manager

7 days ago


Crawley, West Sussex, United Kingdom GetRecruited UK Ltd Full time

Job Summary

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We are seeking an experienced CRM Executive to join our team in Crawley. As a CRM Executive, you will play a crucial role in developing the CRM strategy, workflows, and data segmentation practices to maximise lead conversion and campaign engagement using Salesforce.

Main Responsibilities

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  • Create, schedule, and execute targeted email campaigns to drive customer engagement and acquisition.
  • Analyse data in the CRM to identify opportunities for automated workflows, personalised marketing, and improved lead nurturing.
  • Collaborate with the Sales and Marketing teams to align CRM activity with other business objectives such as product launches.
  • Maintain processes and best practices around data health and integrity, striving for constant improvement.
  • Ensure proper segmentation and appropriate automation is used as widely as possible.
  • Develop reporting and dashboards on Salesforce to monitor campaign performance and provide actionable insights.

Requirements

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  • Experience in a CRM Executive, Assistant, Campaign Manager, Email Marketing Executive or similar role.
  • A basic knowledge of Salesforce.
  • Confidence in managing, manipulating, and segmenting data.
  • Familiarity with setting up and maintaining automated workflows and journeys.
  • Experience reporting using Excel and Google Analytics.
  • An excellent communicator who can build effective relationships internally and externally.

Benefits and Salary

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The salary for this position is up to £33,000, along with excellent benefits, progression opportunities, and a fast-growing business environment.



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