Marketing Specialist

2 weeks ago


Sunderland, Sunderland, United Kingdom Nigel Wright Group Full time
About the Business:
Nigel Wright Group is a professional service organisation that provides training and investigation support. The company is on a growth path, fast-paced and dynamic. The role will be hybrid, offering flexible time and great perks and benefits.

About the Role:
• Develop and execute direct marketing campaigns to drive business growth.
• Create compelling marketing materials, including brochures, emails, and direct mail pieces to engage target audiences.
• Analyse customer data to identify trends and opportunities for effective marketing.
• Monitor and report on marketing campaign performance, providing insights and recommendations for improvement to the Marketing Manager.
• Collaborate with management and the sales team to align marketing efforts with sales goals.
• Optimise marketing budget to ensure cost-effective campaigns.
• Liaise with PR and third-party media to achieve marketing objectives.
• Manage content creation, including video, social media, and webinar events.

About the Person:
  • Seeking a data-driven, analytics-savvy individual with excellent organisational skills and a proactive approach.
  • Prior experience in videography and content creation is beneficial.
  • Must have tangible experience in a similar role, preferably from a B2B background, with a strong all-round skill-set and passion for marketing.
  • Ambitious and eager to progress within a fast-paced business.

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