Digital Content Specialist

20 hours ago


Edinburgh, Edinburgh, United Kingdom Austin Fraser Full time
Job Description:
As a skilled Copywriter, you will play a crucial role in enhancing our client's retail brand by creating impactful digital and offline content. Your primary responsibility will be to develop persuasive and creative copy for various platforms, including websites, blogs, email campaigns, social media, product descriptions, and in-store materials.

Main Responsibilities:
  1. Develop engaging content that showcases the products and highlights the expertise within the retail industry.
  2. Work with the marketing and e-commerce teams to align content with brand strategy and objectives.
  3. Research industry trends and competitor activity to keep content accurate, up-to-date, and engaging.
  4. Edit and proofread all content to ensure accuracy and adherence to brand guidelines.
  5. Monitor content performance and implement improvements based on insights.

Requirements:
  1. Proven experience as a copywriter, ideally with exposure to both digital and offline channels.
  2. Exceptional writing, editing, and proofreading skills with a strong eye for detail.
  3. Knowledge of SEO and content optimisation techniques.
  4. Familiarity with digital marketing platforms and distribution strategies.

About the Role:
This is a full-time, permanent position offering a competitive salary of approximately £35,000 per annum, located in Edinburgh.

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