Digital Content Producer
1 week ago
Location: Edinburgh, Scotland
Estimated Salary: £25,000 - £30,000 per annum
About the Role:
The Royal Zoological Society of Scotland is seeking a highly skilled Digital Content Producer to join their team. As a key member of the Communications department, you will be responsible for producing engaging content for various digital channels, including social media, websites, and newsletters. Your primary focus will be on promoting Edinburgh Zoo and Highland Wildlife Park as world-class visitor attractions and showcasing the society's conservation and scientific efforts.
Key Responsibilities:
* Develop and implement a content strategy to drive engagement and increase brand awareness across all digital channels* Create high-quality content, including written articles, images, and videos, that align with the society's goals and messaging* Manage and maintain the society's social media presence, including posting regular updates, responding to comments, and monitoring analytics* Collaborate with internal teams to ensure consistency in messaging and branding across all channels* Provide day-to-day support for the Head of Communications and Public Affairs, including managing the complaints process and providing administrative assistance* Work closely with the marketing team to develop and execute targeted campaigns to promote the zoo and wildlife park* Stay up-to-date with industry trends and best practices in digital content production and social media management* Participate in regular team meetings and contribute to the development of new ideas and initiatives* Maintain accurate records and reports to track progress and measure success* Requirements:
* 2+ years of experience in digital content production, preferably in a non-profit or educational setting* Strong understanding of social media platforms and their role in marketing and communications* Excellent writing, editing, and proofreading skills, with the ability to adapt tone and style to different audiences and formats* Strong visual storytelling skills, with the ability to create compelling images and videos that engage audiences* Ability to work independently and as part of a team, with strong time management and organizational skills* Familiarity with content management systems (CMS) and other digital tools, such as Adobe Creative Cloud* Bachelor's degree in Marketing, Communications, Journalism, or related field*
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