Digital Marketing Strategist
4 days ago
Central Employment Agency is partnering with a renowned digital marketing agency in Newcastle to find a highly skilled Head of Acquisition and Performance Marketing.
This is an exciting opportunity for a seasoned professional to lead the performance marketing team on a fixed-term basis, covering maternity leave. The successful candidate will focus on optimising campaign impact while shaping digital marketing excellence.
Job Description
- The Head of Performance Marketing will be a critical player, leading the strategy, execution, and optimisation of performance marketing across both organic and paid channels. They will be responsible for maximising ROI for clients by driving high-impact campaigns that are grounded in data insights, market trends, and advanced analytics.
- This role requires a strategic thinker with a hands-on approach to leadership, a deep understanding of digital performance marketing, and a passion for pushing the boundaries of what's possible.
Responsibilities
- Develop and lead the overall performance marketing strategy, setting the vision and direction for high-impact campaigns across various digital channels.
- Responsible for continuous improvement of processes and reporting within the performance marketing team, keeping up-to-date within the fast-paced world of digital marketing.
- Mentor, inspire, and support a team of performance marketing specialists, fostering a culture of innovation, collaboration, and continuous learning.
- Oversee the planning, implementation, and optimisation of multi-channel digital campaigns, ensuring they meet or exceed client KPIs and deliver measurable ROI.
- Work closely with clients to understand their business goals and provide consultative insights on maximising digital marketing effectiveness.
- Utilise advanced analytics to measure performance, identify trends, and generate insights to improve campaign effectiveness and drive continuous improvements.
- Stay up-to-date with the latest trends, tools, and best practices in digital performance marketing and integrate new tactics into the agency's offerings.
- Develop and manage campaign budgets, ensuring optimal allocation of resources for maximum efficiency and effectiveness.
Requirements
- Extensive experience in digital marketing: minimum 6 years in a performance marketing role, with at least 3 years in a senior or leadership position within an agency or similar environment.
- Demonstrable experience in managing high-budget, multi-channel campaigns with significant ROI.
- Strong proficiency in data analytics, including the ability to analyse and interpret complex data, make data-driven decisions, and communicate insights effectively.
- Proven experience in leading and developing high-performing teams.
- Proficient with key digital marketing platforms (Google Ads, Facebook Ads, Google Analytics, etc.), SEO tools (e.g., SEMrush, Moz, Ahrefs), and experience with analytics tools such as Tableau, Power BI, or equivalent.
- Ability to articulate strategies, insights, and performance metrics to both technical and non-technical stakeholders.
Location: Newcastle upon Tyne
Estimated Salary: £65,000
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