Digital Media and Content Strategist

2 weeks ago


Croydon, Cambridgeshire, United Kingdom ALLEGIANCE TECHNOLOGY LTD Full time £27,000 - £33,000
About the Role

We are seeking a highly skilled and motivated Digital Media and Content Strategist to join our team at Allegiance Technology Ltd. As a key member of our marketing department, you will play a pivotal role in shaping our digital presence, driving audience engagement, and growing our brand awareness.

Key Responsibilities
  • Develop and Implement Digital Strategies: Create and execute comprehensive digital strategies across multiple platforms to enhance brand visibility and engagement.
  • Content Creation and Management: Develop engaging and high-quality content, including blogs, articles, social media posts, infographics, and videos, tailored to specific audience segments.
  • Social Media Management: Monitor social media channels to interact with followers, respond to queries, and foster community growth.
  • Analytics and Reporting: Analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social, and create reports to inform future strategies.
  • Content Marketing: Develop and execute content marketing strategies to drive engagement and conversions.
  • Influencer Marketing and Partnerships: Identify, engage, and manage relationships with influencers, brand ambassadors, and community partners to amplify our message and increase our reach.
  • Paid Social Media Advertising: Plan, execute, and manage paid social media advertising campaigns to support fund-raising, awareness, and engagement goals.
  • Brand Consistency: Collaborate with cross-functional teams to ensure consistent messaging across all digital channels.
Requirements
  • Proficiency in Social Media Management Tools: Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Content Creation Skills: Strong writing, editing, and content creation skills, with an eye for creativity and attention to detail.
  • Visual Content Creation: Ability to create captivating visual content, with knowledge of best practices for imagery, videos, and typography in social posts.
  • Graphic Design Skills: Basic graphic design skills using tools such as Canva, Adobe Photoshop, or similar.
  • Video Creation and Editing: Experience with video creation, including storyboarding, filming, and editing.
  • Paid Social Advertising: Experience with paid social advertising, including setup, optimisation, and reporting on platforms like Facebook, Instagram, and LinkedIn.
  • Analytics and Reporting: Knowledge of social media analytics tools (e.g., Google Analytics, Facebook Insights) for performance tracking, analysis, and reporting.
  • SEO and Content Marketing: Understanding of SEO and content marketing strategies.


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