Product Growth Strategist

2 months ago

Andover, Hampshire, United Kingdom Ecolab Full time
Job Description

Ecolab, a leading global provider of solutions and services for the food safety, infection prevention, water and energy industries, is seeking a highly skilled Portfolio and Product Manager to lead a strategic portfolio including the recently acquired Bioquell equipment portfolio.

Key Responsibilities:
  • Develop and Execute Marketing Strategies: Create and implement marketing plans to drive significant growth (double digit %) on $50M+ of the product portfolio.
  • Manage Innovation Projects: Utilize a phase-gate process to shepherd initiatives from concept ideation through commercialization.
  • Monitor Product Portfolio Health: Assess current portfolio/service offerings against key customer requirements and competitive offerings.
  • Partner with Sales: Drive differentiated programs that lead to new business gains, growth within existing accounts and retention of top accounts.
  • Develop Demand Generation Strategies: Create short and long-term plans for demand generation, on-going market research, customer needs assessment, and customer and sales history analysis.
  • Collaborate with Segment Marketing and Portfolio Teams: Develop new product/program/service offerings aligned with business and marketing segment strategies.
  • Provide Leadership and Marketing Support: Offer Ecolab sales force with leadership and marketing support, including sales tools, training content and competitive intelligence.
  • Develop Customer and Market Knowledge: Communicate market needs and opportunities.
Requirements:
  • Bachelor's Degree and Professional Experience: 5 years of professional experience or MBA in Marketing with 3 years of experience.
  • Fluent English Speaker: Proficient in English language.
  • Proficient with MS Office: Proficient with MS Word, Excel, PowerPoint, Outlook and the Internet.
Preferred Qualifications:
  • Business-to-Business Marketing Experience: Experience in marketing and selling complex, high-value capital equipment within the Life Science Industry.
  • Scientific Degree or Experience: Scientific degree or experience of working in Life Science industries.
  • Proven Track Record: Experience in successfully marketing and selling complex, high-value capital equipment within the Life Science Industry, with a proven track record of meeting or exceeding sales targets.
  • Promotional Strategies: Proficiency in leveraging an array of promotional strategies including direct marketing, social media campaigns, account-based marketing, and other digital and traditional marketing channels to drive sales and brand awareness.
  • Interpersonal and Relationship Building Skills: Ability to relate to influential people and complex organizational structures.
  • Effective Communication Skills: Ability to communicate effectively with all levels of the organization.
  • Leadership and Initiative: Demonstrated initiative and leadership skills; setting vision and strategy, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and proven track record of results.

Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. Our goal is to fully utilize minority, female, and disabled individuals at all levels of the workforce.

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