Brand Activation Manager
16 hours ago
Arla Foods is looking for a talented Brand Activation Manager to lead the development and implementation of shopper marketing strategies. As a key member of the commercial team, you will play a crucial role in driving sales growth and brand awareness through effective activation plans.
About the Company
- Mission: Unlock the highest potential in each other while creating a sustainable future of dairy
- Vision: To be a global leader in dairy innovation, driven by purpose and passion
Your Responsibilities
- Developing Shopper Marketing Plans: Create mission-based shopper marketing plans across the Arla portfolio to support delivery of supplier plans and brand strategies
- Tailoring Omni-Channel Activation Plans: Tailor omni-channel activation plans to ensure retailer distinctiveness
- Managing Budgets: Manage shopper marketing budgets to ensure commercially effective delivery of shopper plans, including negotiating the best cost for media and agency fees
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