Brand Activation Manager

16 hours ago


Leeds, Leeds, United Kingdom CV-Library Full time
About the Job

Arla Foods is looking for a talented Brand Activation Manager to lead the development and implementation of shopper marketing strategies. As a key member of the commercial team, you will play a crucial role in driving sales growth and brand awareness through effective activation plans.

About the Company

  • Mission: Unlock the highest potential in each other while creating a sustainable future of dairy
  • Vision: To be a global leader in dairy innovation, driven by purpose and passion

Your Responsibilities

  • Developing Shopper Marketing Plans: Create mission-based shopper marketing plans across the Arla portfolio to support delivery of supplier plans and brand strategies
  • Tailoring Omni-Channel Activation Plans: Tailor omni-channel activation plans to ensure retailer distinctiveness
  • Managing Budgets: Manage shopper marketing budgets to ensure commercially effective delivery of shopper plans, including negotiating the best cost for media and agency fees


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