Brand Marketing Specialist

13 hours ago


Leeds, Leeds, United Kingdom ASDA Full time
Job Description

As a Brand Marketing Executive at Asda, you will play a crucial role in supporting the George brand team by developing and executing marketing plans for General Merchandise and Home products.

The ideal candidate will have experience working in the retail industry, particularly in General Merchandise and Home, and possess excellent project management skills. You will work closely with the Brand Marketing Manager to coordinate and execute marketing activities from brief to implementation.

You will be responsible for overseeing the end-to-end process of all brand marketing plans and activations, ensuring alignment to the brand narrative and brief. This includes creating marketing packs with clear storytelling for each brand execution across all marketing channels.

In addition, you will undertake administrative tasks to ensure the coordination of marketing initiatives and alignment into Asda campaigns and Asda marketing channels. The salary for this position is around £30,000 - £40,000 per annum, depending on experience.

We offer a range of benefits, including discretionary company bonuses, company pension up to 7% matched, and 10% colleague discount.



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