FMCG Marketing Strategist
3 days ago
**Job Description:**
Shopper Marketing ExecutiveThe Advocate Group is partnering with a global FMCG business to find a skilled Shopper Marketing Executive.
- Promote and execute activations in the grocery channel to drive growth and brand awareness.
- Collaborate with customers to enhance brand value and performance.
**About the role:**
As Shopper Marketing Executive for Grocery, you will be responsible for delivering and executing activations aligned with channel plans.
**Key Responsibilities:**
- Coordinate and deliver activations in the grocery channel.
- Partner with customers to enhance brand value and performance.
- Collaborate with marketing and sales on partnerships and activations.
- Support the activation calendar around key brand moments.
- Manage innovation launch plans in Grocery.
- Monitor KPIs, optimise campaigns, and ensure clear ROI.
- Collect activation insights and report to the Insights & Reporting Manager.
- Research and share competitor insights and best practices.
**Requirements:**
- Experience in Customer/Trade/Shopper Marketing within an FMCG environment.
- Strong understanding of the UK retail landscape.
- Demonstrable experience of planning and delivering activations in a range of customers.
- Strong project management skills.
- Ability to understand and utilise category insights to inform activation plans.
Estimated salary: £45,000 - £60,000 per annum, depending on experience.
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