FMCG Marketing Strategist

3 days ago


London, Greater London, United Kingdom The Advocate Group Full time

**Job Description:**

Shopper Marketing Executive

The Advocate Group is partnering with a global FMCG business to find a skilled Shopper Marketing Executive.

  • Promote and execute activations in the grocery channel to drive growth and brand awareness.
  • Collaborate with customers to enhance brand value and performance.

**About the role:**

As Shopper Marketing Executive for Grocery, you will be responsible for delivering and executing activations aligned with channel plans.

**Key Responsibilities:**

  • Coordinate and deliver activations in the grocery channel.
  • Partner with customers to enhance brand value and performance.
  • Collaborate with marketing and sales on partnerships and activations.
  • Support the activation calendar around key brand moments.
  • Manage innovation launch plans in Grocery.
  • Monitor KPIs, optimise campaigns, and ensure clear ROI.
  • Collect activation insights and report to the Insights & Reporting Manager.
  • Research and share competitor insights and best practices.

**Requirements:**

  • Experience in Customer/Trade/Shopper Marketing within an FMCG environment.
  • Strong understanding of the UK retail landscape.
  • Demonstrable experience of planning and delivering activations in a range of customers.
  • Strong project management skills.
  • Ability to understand and utilise category insights to inform activation plans.

Estimated salary: £45,000 - £60,000 per annum, depending on experience.



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