Senior FMCG Marketing Strategist
1 week ago
The Yolk Recruitment team is currently working with a leading UK-based FMCG company, seeking an experienced Marketing Manager to join their Customer Marketing team. This exciting opportunity allows for driving brand growth across two key beverage brands in the UK Grocery & Convenience channels.
This role involves creating and executing industry-leading customer marketing programs aimed at delivering long-term growth for the company's brands. As a Marketing Manager, you will collaborate closely with internal teams and external partners to implement comprehensive through-the-line marketing plans tailored to each customer and brand.
- You will lead the development of annual customer marketing plans for the UK Grocery & Convenience channel, ensuring all activities align with brand and channel strategies.
- Key responsibilities include partnering with prominent customers such as well-known supermarkets and external agencies to deliver best-in-class customer marketing activities.
- You will oversee the full mix of in-channel marketing activities, including retailer media, e-commerce strategies, at-fixture visibility, off-shelf display, and point-of-sale (POS) materials.
- Supporting the Grocery & Convenience sales teams involves developing strategic partnerships with key customers, enhancing relationships, and driving sales performance.
- You will present customer marketing plans at customer meetings, delivering creative and impactful presentations.
Required Skills and Qualifications
- A minimum of 5 years' experience in a customer marketing role within the FMCG sector, specifically focusing on the Grocery & Convenience channels.
- A strategic thinker who can solve problems creatively and drive innovative marketing solutions.
- A valid driving licence is required for this role.
Benefits
- A competitive base salary (£55,000 per annum), accompanied by discretionary bonuses.
- Excellent training and progression routes are available.
- A car allowance is also provided.
- Lifelong insurance cover.
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