Digital Product Specialist
3 weeks ago
About the Role
We are seeking a Digital Product Specialist to join our team at Hermès. As a Digital Product Specialist, you will be responsible for animating the online offer and optimising the customer journey.
- Animate the daily online product offering to deliver the best customer experience.
- Manage the Push Merchandising and Editorial pages of the site in line with the product strategy and editorial calendar defined by Hermès International and Retail Merchandising.
- Provide input to the Hermès International Catalog/E-Commerce team and the Metiers to optimise the presentation of products online.
- Report and follow up daily on bugs/correction requests (product content, navigation).
Responsibilities
Prepare and optimise a strong online product offering
- Propose assortment, size, and depth of offer in line with objectives, in a collaboration with Retail Merchandising.
- Prepare briefs for each Metier prior to buying sessions.
- Monitor quality and stock levels to ensure we have the right products and inventory at the right time, in partnership with Retail Merchandising to guarantee an attractive offer.
- Manage the day-to-day sales in line with objectives and strategy.
- Integrate a local and omnichannel strategy for all actions.
Performance Measurement
- Monitor KPIs on a daily, weekly, and monthly basis (sales, traffic, conversion rate, return rate, produce periodic reports and share insights within the team.
- Be a key contact for the traffic management agency with regular catch ups to refine our digital strategy.
- Consistently review competitor activities to identify best practices.
Collaboration
- Gather and structure product feedback with the CRC team to optimise purchasing quality and implement appropriate training plans.
- Work closely with our local Retail and Retail Merchandising teams.
- Liaise and collaborate with the Catalogue/E-Commerce Production and digital teams within Hermès International.
- Communicate on the E-Merchandising actions implemented.
Requirements
- Ideally 5 years of Digital Merchandising experience within a retail environment.
- Highly analytical with exceptional organisational, communication and presentation skills.
- Detailed in their analyses but synthetic and action-focused when sharing with others.
- IT proficient with advanced knowledge of Microsoft Office, particularly Microsoft Excel.
- Commercially aware with a passion for our products.
- Be influential, structured and pedagogic in their approach.
- Team player, with great interpersonal skills and a humble spirit.
- Professional with ability to work efficiently and accurately under pressure.
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