Business Insights Analyst

3 days ago

Bradford, Bradford, United Kingdom Zachary Daniels Full time

We are excited to partner with a leading retail brand based in the Bradford area as they seek an experienced Senior Customer Analyst to join their in-house team.

Job Summary

This is a hybrid role that combines office-based work (at least two days per week) with remote working, offering flexibility while contributing to our goal of understanding customer behaviours and trends.

The ideal candidate will have excellent analytical skills, experience in data analysis tools like SQL and Excel, and strong skills in data visualisation. They will also be proficient in presenting complex insights effectively, both in writing and through verbal communication.

About the Role
  • Deliver multi-channel digital insights to deepen the company's understanding of online customer behaviour and their journeys.
  • Maintain and refine reporting processes to deliver meaningful insights into customer behaviour and trends.
  • Conduct analysis on customer purchase patterns to identify insights that enhance customer engagement and drive profitability.
  • Develop and maintain dashboards and reporting mechanisms to measure performance against KPIs, track customer segments, and assess campaign effectiveness.
  • Collaborate with various teams, including customer experience, product, and customer service, to provide data-driven recommendations.
  • Monitor KPIs such as customer retention, churn rates, customer lifetime value, and net promoter score to inform strategic decisions.
  • Execute A/B testing and multivariate analysis to evaluate marketing initiatives for customer impact.
  • Use predictive analytics to identify opportunities for upselling, cross-selling, and customer re-engagement.
Requirements
  • Proficient in data analysis tools like SQL and Excel, with strong skills in data visualisation.
  • Capable of presenting complex insights effectively, both in writing and through verbal communication.
  • Creative, analytical, and able to solve complex issues while paying close attention to detail.
  • Organised, with excellent time management and multi-tasking abilities.
  • A team player who is eager to take on new challenges and learn new skills.
  • Experienced in eCommerce or retail, particularly in customer loyalty or CRM.
  • Able to commute to Bradford City Centre 2 days per week.

Estimated salary: £45,000 per annum + great package and benefits.

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