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Chief Growth Strategist
1 month ago
**Head of Growth Marketing - Cybersecurity**
Cherry Ventures is a venture capital firm that empowers startups to revolutionize the cybersecurity landscape.
Your Role:As our Chief Growth Strategist, you will be instrumental in driving the company's growth trajectory by building a robust pipeline for our sales team. Your role is central to scaling our demand generation efforts, enhancing inbound traffic, and optimizing lifecycle marketing to ensure that we remain at the forefront of the cybersecurity industry.
You will have the opportunity to shape and grow the function, leveraging a healthy marketing program budget and the freedom to establish innovative ways of working.
What You Will Do:- Demand Generation: Drive qualified leads to our sales team through targeted outbound efforts, leveraging SDRs, events, and Account-Based Marketing (ABM) campaigns.
- Inbound & Website Optimization: Boost traffic to our website via SEM, paid acquisition, SEO, social media, referrals, and other inbound channels, with a focus on converting visitors into qualified leads.
- Lifecycle Marketing: Nurture leads and users throughout the funnel, aiming to enhance lead quality, drive upgrades, expand revenue, and improve retention rates.
- Ops & Analytics: Collaborate with GTMOps to manage tools and analytics, ensuring full-funnel growth and optimization across all marketing activities.
- Leadership: Build and manage the demand generation team, overseeing demand generation, inbound marketing, and lifecycle functions.
- Cross-Functional Collaboration: Work closely with Product Marketing, Content Marketing, Sales, and Product teams to ensure the success of marketing campaigns.
- Budget Management: Strategically allocate our marketing budget to maximize ROI across various channels, experiments, and investment opportunities.
We are looking for an experienced leader who can help us scale our growth efforts and drive business results. The ideal candidate will have a proven track record of success in demand generation, inbound marketing, and lifecycle marketing.
Requirements:- 10+ years of relevant work experience, with at least 5 years in a similar role within a high contract value B2B SaaS environment.
- Possess extensive experience in managing marketing program budgets, forecasting, and team hiring.
- Be proficient in digital marketing channels and tools, including SEO, SEM, email marketing, social media, and content marketing.
- Hold a Bachelor's degree in Marketing, Business Administration, or a related field; additional certifications in demand generation or marketing automation are a plus.
- Excel at analytical thinking, with the ability to interpret data and derive actionable insights to drive growth.
- Have experience with marketing automation platforms and CRM systems.
The salary range for this position is $120,000-$180,000 per year, depending on experience.
About Us:Cherry Ventures is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.