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Senior Paid Search Strategist

1 month ago

London, Greater London, United Kingdom whitbread Full time

About the Role

We are seeking a highly analytical and data-driven Senior Paid Search Executive to join our Commercial Team. As a key member of the team, you will support the acquisition team to Acquire, Protect, and Convert our digital strategy.

You will be responsible for implementing digital campaigns, ensuring they are targeting our commercial goals and results are being correctly tracked. Using trade reports and platform data, you will diagnose the performance of the campaigns, suggest changes and tests to drive performance and efficiency towards business goals.

Liaising with key stakeholders from external agencies and third-party suppliers, you will steer workload and improve performance. You will also support the Search teams' project work, driving actions to keep projects on deadline.

Key Responsibilities

  • Implement digital campaigns to target commercial goals
  • Diagnose campaign performance using trade reports and platform data
  • Suggest changes and tests to drive performance and efficiency
  • Liaise with external agencies and third-party suppliers
  • Support Search teams' project work

Requirements

  • Knowledge of digital paid advertising in Google Ads and Microsoft Ads platforms
  • Knowledge of latest Google and Microsoft products
  • Highly analytical and data-driven
  • Ability to speak confidently to external suppliers and internal stakeholders
  • Able to produce insightful reporting and suggest actions
  • Demonstrable marketing experience
  • Ability to work with a portfolio of partners
  • Experience working to budgets and commercial targets

About Us

We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.