Marketing Automation Specialist
4 weeks ago
We are seeking a highly skilled and creative individual to support our Games & Vegas products as a Marketing Automation Specialist. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.
Key Responsibilities:
- Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
- Map content distribution across various CRM channels to maximise engagement and reach.
- Stay updated on industry trends and competitor activities to identify opportunities for improvement.
- Develop innovative and effective content and promotional concepts aligned with business objectives.
- Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
- Ensure the execution and delivery of CRM & promotional content is on time and to a high standard.
Requirements:
- Educated to degree level or equivalent, ideally in a Business or Marketing related subject.
- Excellent written and verbal communication skills.
- Proficiency in copywriting and creating engaging content.
- Knowledge of CRM channels and platforms.
- Ability to analyse campaign data and make data-driven decisions.
Benefits:
- Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
- Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
- Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
- Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you.
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