Marketing Automation Specialist

4 weeks ago


Manchester, United Kingdom Betfred Full time
Marketing Automation Specialist

We are seeking a highly skilled and creative individual to support our Games & Vegas products as a Marketing Automation Specialist. This role will be responsible for executing various tasks related to the end-to-end implementation of marketing automation, promotional concepts, content ideation and planning, channel optimisation, communications testing, copywriting and campaign orchestration.

Key Responsibilities:
  • Deliver content plans that integrate into customer lifecycle journeys, considering target audience preferences.
  • Map content distribution across various CRM channels to maximise engagement and reach.
  • Stay updated on industry trends and competitor activities to identify opportunities for improvement.
  • Develop innovative and effective content and promotional concepts aligned with business objectives.
  • Create persuasive content and promotional materials to be integrated into cross sell streams and campaigns.
  • Ensure the execution and delivery of CRM & promotional content is on time and to a high standard.

Requirements:
  • Educated to degree level or equivalent, ideally in a Business or Marketing related subject.
  • Excellent written and verbal communication skills.
  • Proficiency in copywriting and creating engaging content.
  • Knowledge of CRM channels and platforms.
  • Ability to analyse campaign data and make data-driven decisions.

Benefits:
  • Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
  • Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
  • Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
  • Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you.


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