B2B Content Marketing Director
1 week ago
Estimated salary: £75,000 - £100,000 per annum.
">About the Role
We are seeking a highly skilled B2B Content Marketing Director to lead our brand and creative marketing efforts in a fast-paced, product-led environment. As the guardian of our brand guidelines, you will be responsible for ensuring consistent branding across all channels, including website, print, digital media, showrooms, events, and product launches.
Key Responsibilities
- Develop and implement a comprehensive brand strategy that drives business growth through improved brand awareness.
- Collaborate with product and sales teams to engage existing clients and increase new business opportunities.
- Oversee content production, including photography, videography, and editorial content.
- Review and improve our website to enhance user experience and drive sales.
- Plan and execute marketing campaigns for product and showroom launches.
- Foster relationships with online communities, podcasts, and thought leaders in the design ecosystem.
- Support sales teams at trade events.
- Analyze brand activity results and provide insights to inform future marketing strategies.
Requirements
- A portfolio showcasing your ability to turn intellectual depth into compelling sales narratives.
- Strong editorial and production skills applicable to traditional and digital media.
- The ability to educate and build trust around brand and marketing strategy in a sales-led culture.
Benefits
This role offers a competitive salary, exciting challenges, and opportunities for professional growth in a dynamic global market.
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