Law Firm Marketing Specialist

3 weeks ago


London, Greater London, United Kingdom McKinlay Law Full time
Marketing and Business Development Coordinator

Prestigious International law firm McKinlay Law is seeking an experienced marketing and business development professional to assist the Partners in developing and implementing a business development strategy and provide hands-on support.

Key Responsibilities:
  • Monitor industry news, sites, and competition to coordinate market research and stay up-to-date on the latest trends.
  • Organize networking events to foster connections and opportunities.
  • Create targeted client pitches to showcase the firm's capabilities.
  • Facilitate and support lawyer and practice-level business development efforts, including presentations, pitches, and proposals.
  • Coordinate with lawyers, marketing colleagues, and vendors to produce marketing communications materials.
  • Manage the development and maintenance of local content for the website, including lawyer bios, capabilities materials, and legal directories.
  • Coordinate lawyers' use of social media in accordance with firm policy.

Strong influencing skills and tenacity are essential for success in this role. Relevant experience in a law firm or similar professional services environment is required. The ability to manage multiple projects and prioritize time-critical assignments is also crucial. This is a 12-month contract opportunity with ample scope to make a meaningful impact on the firm's marketing and business development activities.



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