Senior CRM Data Executive

4 days ago

London, Greater London, United Kingdom HeliosX Group Full time
About HeliosX Group

HeliosX Group is a leading healthcare technology company that aims to revolutionize the industry by providing faster and more accessible healthcare services.

Job Summary

We are seeking a highly skilled Senior CRM Data Executive to join our team as a 12-month maternity cover position. The successful candidate will be responsible for overseeing all CRM initiatives and KPIs for a segment of our portfolio.

Key Responsibilities
  1. Develop and Implement CRM Strategy: Continuously revisit and refine our CRM strategy to ensure it aligns with HeliosX's objectives through a data-driven and customer-centric approach.
  2. Collaborate with Cross-Functional Teams: Partner with Product, Creative, Brand, Clinical, and Analytics teams to enhance our multichannel CRM programs and drive impactful results.
  3. Launch New CRM Program: Lead the launch of a new CRM program to support our upcoming mobile app launch, leveraging available data and segmentation to understand our customers better and uncover new opportunities.
  4. Manage Customer Journeys: Oversee customer journeys using the HeliosX CRM tool (Braze), including email, SMS, push notifications, and in-app messages.
  5. Plan and Report on CRM Initiatives: Plan, implement, and report on major CRM initiatives to ensure alignment with company objectives.
  6. Utilize Data and Analytics: Use data and segmentation to understand customers better and identify growth opportunities, working closely with Analytics and Engineering teams.
  7. Enhance Customer Satisfaction: Manage strategies for NPS, surveys, and reviews to enhance customer satisfaction and loyalty.
Requirements
  1. Proven Background in CRM: Proven background in senior direct-to-customer CRM roles or as a contractor within a subscription model.
  2. CRM Management Experience: Proficient in Braze for CRM management and skilled in delivering automated CRM lifecycle initiatives from strategy to execution and analysis.
  3. Analytical Skills: Utilizes BI tools to derive actionable insights and drive decisions, with analytical and highly proficient skills in Excel.

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