CRM Lead

5 days ago

High Wycombe, Buckinghamshire, United Kingdom MINT VELVET Full time

Career Opportunity

Mint Velvet is looking for a CRM Lead to join its team.

The successful candidate will be responsible for driving customer acquisition, retention and sales through expertly planning, developing and implementing our CRM strategy.

Key responsibilities include:

  • Ownership of the CRM strategy from planning to implementation, leading the measurement of KPIs for your channels
  • Managing the segmentation of our customer database to ensure we effectively target activity across all channels and always engage with customers appropriately to optimise their lifetime value
  • Utilising insight, campaign analysis and customer feedback to continually optimise the performance of our campaigns
  • Delivering the direct mail strategy both in the UK and USA
  • Continually reviewing performance and conducting competitor analysis to evaluate and drive forward our CRM activity, developing innovative ways to attract new and engage existing customers
  • Ensuring all channels are optimised for accessibility and that they fully embody our MV tone of voice and brand ethos
  • Identifying and selecting appropriate CRM technology that will effectively support our growth strategy, leading on the implementation of these
  • Ensuring effective people management across the team – ensuring individuals you work with are always clear about the work to be done and on how that work fits into the bigger picture
  • Focusing on driving high performance across the CRM team - supporting ongoing development, sharing constructive feedback, celebrating successes and managing performance closely
  • Collaborating effectively with colleagues across the business to deliver department and brand objectives
  • Ensuring faultless GDPR compliance

Requirements

  • You will be able to demonstrate proven experience in a similar role, with keenly developed commercial and customer awareness from working within fast-paced businesses
  • You will be adept at running high performance CRM and related campaigns with a strong focus on optimising all channels
  • You will have excellent project management skills, able to juggle multiple workstreams and deadlines at once
  • You will know when to be hands on with implementation as needed, ready to get stuck in with your team to support our exciting growth plans
  • You will be comfortable responding to changing priorities
  • You will be skilled at using data and analysis to inform your planning, leveraging your excel skills and understanding of CRM and wider digital marketing platforms

What We Offer

  • Competitive starting salary and great career prospects in a fast-paced and growing business
  • 25 days holiday plus bank holidays and an additional day off on your birthday
  • Company-funded private health insurance
  • Access to Smart Health - providing a range of services such as private GP appointments, mental health support, nutritional advice and more
  • Life assurance
  • Discretionary bonus scheme
  • 50% staff discount
  • Interest-free season ticket loan
  • Free Parking
  • Early finish - finish at 3pm every pay day Friday & throughout summer
  • Bespoke induction support and ongoing development to help you thrive in your new role
  • In-house performance coaches for all levels
  • A welcoming and inspiring work-environment

About Us

Mint Velvet is a fast-paced and growing business that values its employees and provides a supportive and inspiring work environment.

We are committed to becoming a more circular and responsible business, from the fabrics we choose to our considered processes.

A collaborative and agile company, we encourage a culture of balance and passion, with a strong focus on people, planet, and community.

We are looking for a CRM Lead who shares our values and is passionate about delivering high performance across the CRM team.

Apply now to join our vibrant business and be part of our exciting growth plans.

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