Insurance Product Marketing Expert

3 days ago


London, Greater London, United Kingdom Relm Insurance Full time
About the Position

We are currently seeking an Insurance Product Marketing Expert to join our team at Relm Insurance. This role offers an exciting opportunity for an experienced professional to drive business growth through effective marketing strategies.

Job Summary

The successful candidate will be responsible for conducting comprehensive research and analysis on key competitors' marketing strategies and market positioning of insurance products. They will also work closely with internal stakeholders to gather and analyze broker feedback and market data to understand broker needs and preferences.

This role involves identifying and assessing short-term and long-term competitive threats and opportunities, providing strategic insights and recommendations to leadership, product, and marketing teams. The Insurance Product Marketing Expert will collaborate with internal leadership stakeholders to ensure well-strategized and smooth launch to market for Relm's insurance products.

The successful candidate will also be responsible for understanding the insurance regulatory landscape and ensuring that product marketing content meets regulatory requirements across geographical regions.

Key responsibilities include:

  1. Conducting detailed competitive analysis and translating findings into actionable marketing and sales strategies;
  2. Developing compelling competitive product marketing content, including comparison sheets, whitepapers, and case studies;
  3. Presentation to various audiences and creation of compelling content;
  4. Management of multiple priorities and deadlines while maintaining excellent written and verbal communication skills.
Requirements

To be considered for this role, applicants must have:

  • A Bachelor's degree in marketing, business, or a related field;
  • 5+ years of experience in product marketing, competitive intelligence, market research, or a related role within the insurance industry;
  • Strong analytical skills with the ability to interpret complex data and develop strategic insights;
  • Excellent written and verbal communication skills;
  • Strong project management skills;
  • Knowledge of market research methodologies and competitive analysis tools.
Salary

$140,000 - $200,000 per year, depending on experience.



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