Marketing Director
1 month ago
The Harvard Graduate School of Education (HGSE) is seeking a highly skilled Marketing Lead to join our team. As a key member of our Professional Education department, you will play a critical role in developing and executing comprehensive marketing strategies to promote our professional development programs.
Key Responsibilities:- Develop and manage multi-channel marketing campaigns to achieve vital enrollment targets for our portfolio of 20+ professional development programs.
- Collaborate with stakeholders, including portfolio directors, sales and engagement staff, marketing content managers, faculty, and alumni, to develop program marketing plans and campaigns.
- Manage contractors and vendors assigned to campaigns and ensure consistent demand generation and enrollment for each program in your portfolio.
- Develop a deep understanding of HGSE Professional Development's mission, impact goals, organizational values, program offerings, and target audiences served by HGSE Professional Education.
- Monitor marketing activities performance in Salesforce Marketing Cloud and build marketing decisions based on these analytics.
- Minimum of 3 years related marketing work experience.
- Experience developing and managing marketing campaigns, reporting performance outcomes, managing relationships, email marketing, and project management.
- Outstanding interpersonal, organizational, planning, and time-management skills.
- The ability to balance the interest and needs of multiple stakeholders.
- A proven record of working collaboratively and project-managing a wide range of constituents.
- Demonstrated experience developing and conveying marketing messages that are compelling and effective at capturing attention.
- Strong skills in writing, editing, and proofreading.
- Experience leveraging multiple marketing channels in a coordinated way.
- Technical proficiency with current email marketing technology and the use of a CRM.
HGSE is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.
We value diversity in all forms and believe that each employee brings a set of diverse experiences and identities to the workplace that makes us stronger, encourages innovation, and enhances our collective contributions.
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