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External Communications and Events Coordinator
2 months ago
We are seeking an experienced Communications professional to join our team at YMCA Doncaster. As External Communications and Events Officer, you will play a key role in promoting our work and engaging with our supporters.
Main Responsibilities- Content Creation: Develop and implement a content strategy to showcase our work and impact, including website articles, social media posts, and press releases.
- Event Planning: Organize and coordinate three supporter-focused events per year, including a sponsored sleep out, a Christmas event, and a showcase/impact report launch.
- Brand Management: Ensure consistency in our external communications, adhering to our key messaging, branding, and voice.
- Website Management: Maintain and update our WordPress website, ensuring it remains up-to-date and functional.
- Media Relations: Oversee the distribution of media releases and associated enquiries, interviews, and other media-related activities.
- Email Marketing: Develop and implement an email joiner sequence to engage supporters and move them through the donor journey.
- Supporter Engagement: Provide a monthly supporter-focused round-up email and work to a planned calendar of events, publicity, and launches.
- Publicity and Promotion: Create responsive publicity around ad-hoc successes and attend networking events to promote our work.
- Design and Print: Coordinate design and print for funded projects, supporter-focused products, and an annual impact publication.
- Data Visualization: Create visualizations for data and impact.
- Volunteer Management: Supervise and support volunteers and less experienced staff engaged in communications tasks.
- Legislative Compliance: Ensure compliance with fundraising and other legislation relevant to the role.
- Reporting: Report to the Chief Executive monthly in the required format.
- Experience: Recent track record of success in an employed role focused on external communications.
- Campaign Management: Experience of co-ordinating successful multi-channel campaigns.
- Charity Sector: Experience or understanding of the charity/voluntary sector and key issues for communication with beneficiaries, supporters, and the broader public.
- Measuring Success: Experience of measuring continuous improvement and return on investment in communications work.
- Written Communication: Exceptionally strong written communication skills, a strong command of grammar, and meticulous attention to detail.
- Articulation: Able to articulate YMCA Doncaster's work effectively to a range of audiences, including beneficiaries and supporters.
- Technical Skills: Proficient in WordPress, with the ability to create and customize page layouts, manage plugins, update content, and ensure basic functionality issues are addressed.
- Graphic Design: Experience of basic graphic design work, using tools such as Canva.
- Supervision: Able to supervise and support volunteers and others to complete communications tasks efficiently.
- Confidentiality: Experience of maintaining confidentiality and appropriate relationships, and a clear understanding of the importance of those.
- Representation: Able to represent the Association positively, professionally, and with credibility.
