Digital Marketing Senior Associate

2 hours ago

London, Greater London, United Kingdom DELIVEROO Full time
{"title": "Digital Marketing Senior Associate", "description": "About the Role

We are seeking a commercially minded, data-driven Senior Digital Marketing Specialist to join our Performance Marketing function in the UK&I Marketing team at Deliveroo.

The role will be primarily focused on the end-to-end management from strategy to execution for Video, Display and Youtube in Google Ads/DV360.

You will work closely with a Paid Social channel specialist and involve working closely with various internal stakeholders in the marketing team and external stakeholders such as platform partners to ensure plans are delivered on time and projects are effectively managed.

Key Responsibilities:

  • Planning & Forecasting - Responding to briefs collaborating with the internal planning team, forecasting audience sizing and recommending strategies that align with the business objective and performance goal for the campaign.
  • Measurement - Identifying opportunities to perform A/B tests and run brand lift studies to strengthen performance insights.
  • Strategy Support - Work with the Senior Digital Marketing Manager on the roll-out of channel strategy.
  • Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy.
  • Stakeholder Management - Liaising with media planning, marketing managers, platform reps and agency teams on campaigns and projects.

Requirements:

  • 3-4+ years experience in planning and execution, in particular expertise activating on Google Ads/DV360 and specifically Youtube.
  • Good knowledge of the Display and Video media ecosystem and DSPs.
  • Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.

Why Deliveroo

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.

Diversity

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

"}

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