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Conference Promotion Manager
2 months ago
About the Role:
Event Marketing Manager
Job Summary: Membership Bespoke is seeking an experienced Event Marketing Manager to join our team. As an Event Marketing Manager, you will be responsible for developing and implementing marketing strategies for conferences and awards, as well as planning and executing marketing campaigns.
Key Responsibilities:
- Develop and Implement Marketing Strategies: Create and execute marketing plans to promote conferences and awards, including email marketing, organic and paid social, and media partnerships.
- Plan and Execute Marketing Campaigns: Develop and manage marketing campaigns, including email marketing, organic and paid social, and media partnerships.
- Manage Marketing Budgets: Develop and manage marketing budgets, monitoring expenditures and providing regular financial reports to Client engagement directors.
- Coordinate Internal Teams: Coordinate internal teams to produce promotional materials and collateral from ideation to design and delivery.
- Write Tailored Copy: Write tailored copy for each channel, including email marketing, organic and paid social, and media partnerships.
- Track and Analyze Campaigns: Track and analyze the effectiveness of marketing campaigns using various metrics and KPIs.
- Communicate Results: Communicate and provide updates to Client engagement directors on performance against KPIs.
- Provide Post-Event Reports: Provide post-event reports, summarizing performance and recommending improvement for future events.
- Identify Target Audiences: Identify target audiences and target accordingly.
- Lead on Media Partnerships: Lead on strategy for media partners – identify relevant partners and agree on collaboration.
- Manage Press and PR: Manage press and PR.
Qualifications: Solid experience in B2B conference and awards marketing.
Required Skills:
- Experience in most aspects of digital marketing, including CRM, email, mobile, social media, website, UX, search, and online advertising.
- Adept at interpreting data.
- Great copywriting.
- Practiced in managing and implementing all aspects of the promotional mix.
- Excellent stakeholder management.
- A passion for marketing – strong experience of existing techniques and keen to explore new ones for the benefit of our clients.
- The ability to manage a budget.
- Excellent communications skills (written and verbal).
- Self-motivated with good attention to detail.
- Good sense of humor and the ability to put people at ease.
- Highly organized and enthusiastic.
- An enquiring and creative mind.
Pay Range and Compensation Package: Basic Salary Up £40,000 - £60,000 dependant on experience. Benefits including 25 Days Holiday, Healthcare Scheme & Social Events.
Equal Opportunity Statement: Membership Bespoke positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
