Marketing Strategy Advisor
4 weeks ago
Marketing Strategy Advisor
You will be responsible for developing and delivering marketing strategies that support the growth and retention of accounts, as well as the acquisition of new clients. As the marketing lead for one of our largest and fastest-growing business divisions, Specialty (Wholesale), you will be the trusted advisor for all aspects of marketing and act as a facilitator to achieve commercial goals and growth aspirations.
Key Responsibilities:
- Develop strategic marketing plans to support the business plan and key objectives set by divisional heads, working closely with the Senior Marketing Manager/B2B Marketing Director
- Be the trusted advisor and key contact for the division for all aspects of marketing
- Create and manage integrated marketing campaigns targeting prospects in existing and new markets
- Collaborate closely with in-house specialists and freelancers to ensure that all marketing output is engaging, on-brand and executed with excellence
- Measure success of marketing activities undertaken and incorporate learnings to steer future activity
- Share expertise, knowledge and best practice to add value across the Marketing team and for the greater benefit of the business
- Create marketing material including social media, brochureware, sales enablement collateral, presentations, newsletters and campaign media
- Constantly scan the horizon for PR opportunities for business divisions, and work with the Communications Manager to maximise publicity
- Work closely with the Digital Marketing team to ensure the website is updated and content is up to date
- Assist in other areas of marketing activity including copywriting and events as necessary
Candidate Requirements:
Essential
- Proven experience in a Marketing role (Ideally Insurance or FS) partnering with a business area, team or division at strategic level
- Highly credible, with the ability to advise, positively influence and partner with stakeholders at all levels
- Excellent verbal and written communication skills
- Excellent presentation skills
- Ability to manage time, prioritise and ensure that deadlines are met without compromising quality.
- High level of attention to detail
- Excellent organisational skills, with the ability to prioritise effectively
Desirable
- Previous experience and knowledge of the Specialty/wholesale sector
- Previous experience within a regulated environment (e.g. insurance or financial services) is advantageous, but not essential
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