Brand and Communications Marketing Leader

3 days ago

London, Greater London, United Kingdom NEW BALANCE Full time

We are seeking an experienced and visionary Senior Brand and Communications Manager UK/I to lead the development and execution of brand strategies and communications/PR initiatives. This role is a blend of strategic leadership and active execution, requiring a leader who is not afraid to roll up their sleeves and take an active role in delivering on the brand and media objectives.

About Us

New Balance is a leading global athletic footwear and apparel company with a passion for innovation and customer satisfaction. We offer a competitive salary package, including a base salary of $95,000 per year, plus benefits and opportunities for growth and development.

Job Description

Campaign Development and Execution:

  • Plan and implement multi-channel marketing campaigns, taking ownership of project timelines, deliverables, and quality.
  • Collaborate with our EMEA creative studio, PR and Media agency ensuring relevant content and assets are produced for the market. Ensure all creative goes through the right approval processes, requiring thoughtful planning.
  • Work closely with the UK/I marketing team to align and bring campaigns to life.
  • Work cross-functionally with EMEA marketing, sales, DTC and merch teams to ensure cohesive messaging and strategic alignment.

Market Insights and Analytics:

  • Conduct brand health checks, gather market intelligence, and actively track campaign and brand performance.

Stakeholder Engagement:

  • Act as the primary point of contact for senior leadership on brand and communications matters.

Brand Strategy and Management:

  • Lead and work very closely with our EMEA central media team and UK/I Marketing Lead to develop and implement a comprehensive brand strategy that aligns with business objectives and enhances brand equity in the UK/I market.
  • Translate strategic plans into actionable initiatives and media / PR plans, ensuring consistency in brand messaging, tone, and visual identity across all touchpoints.

Communications, PR, events:

  • Work closely with the EMEA Central PR team to develop and implement PR strategies and activations.
  • Lead the creation of impactful communication strategies, including PR, media relations and global brand events that require local execution.
  • Manage PR campaigns directly, managing media outreach, writing press releases, and building relationships with PR agency, media outlets and influencers.
  • Responsible with your team for driving global/local events and partnerships.

Requirements:

  1. Bachelor's degree in marketing, Business or a related field, and relevant number of years of experience in marketing, preferably in brand management.
  2. Strong project management and organisational abilities, with a track record of leading end-to-end campaigns.
  3. Ideal to have a strong understanding working with or on brands that play at the intersection of sports and culture.
  4. Ability to analyse performance data and market insights to inform decisions and optimize marketing efforts.
  5. Strong written and verbal communication skills, with the ability to craft compelling messaging tailored to the target audience.
  6. Ability to Travel up to 15%

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