Digital Marketing Strategist

3 weeks ago

Worksop, Nottinghamshire, United Kingdom Elevation Recruitment Group Full time
Digital Marketing Manager

Elevation Recruitment Group is seeking a highly skilled Digital Marketing Manager to join their team. As a key member of the marketing function, you will be responsible for leading the development and implementation of the company's digital marketing strategy.

Key Responsibilities:
  • Develop and implement the overall digital marketing strategy, including planning, budgeting, and managing digital marketing campaigns.
  • Manage the company's website, including content creation, social media, and SEO efforts.
  • Collaborate with the Head of Marcoms & Branding to build and implement the digital marketing strategy.
  • Define and implement the development plan for web presence, including content creation and social media management.
  • Measure ROI and KPIs of digital campaigns and provide analysis and recommendations through Google Analytics and similar tools.
  • Oversee all the company's social media accounts via Hootsuite and respond to customer engagement.
  • Manage paid ads across a suite of platforms.
  • Support effective delivery of integrated marketing campaigns, incorporating the use of digital marketing management tools such as Click Dimensions, Hootsuite, MailChimp, etc.
  • Manage regular email campaigns, working closely with subject matter experts from across the business.
  • Creation of digital content, including webinars, podcasts, and videos.
  • Manage digital marketing partners, including web agency, digital animation, and graphic design.
  • Support the marketing team in the coordination of large events.
  • Support in the rollout of PIM (Product Information Management) system.
Requirements:
  • 3 years of hands-on experience with SEO/SEM, Google Analytics, and CRM software.
  • Bachelor's Degree (or relevant) in Marketing, Business, or a Related Field.
  • Good IT ability, with high-level proficiency in Microsoft Office, including Word, PowerPoint, Excel, Outlook, and Planner.
  • At least 5 years' experience within a marketing capacity.
  • Working knowledge of Adobe Creative Cloud Suite, ideally Photoshop, InDesign, and Premiere Pro.
Personal Skills:
  • Able to define and lead the delivery of digital marketing projects.
  • Good organisational and planning skills.
  • Able to collaborate and work with multiple teams and manage several tasks simultaneously.
  • Good communication skills and ability to work on own initiative.
  • Strong attention to detail and accuracy, particularly in relation to copywriting and design.
  • Good English language skills.

Elevation Recruitment Group is an equal opportunities employer and welcomes applications from all qualified candidates. If you are a motivated and experienced Digital Marketing Manager looking for a new challenge, please apply with your CV and a cover letter outlining your experience and qualifications for the role.

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