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Digital Marketing Strategist

2 months ago

Worksop, Nottinghamshire, United Kingdom Elevation Recruitment Group Full time
Digital Marketing Manager Job Description

Elevation Recruitment Group is collaborating with an engineering and manufacturing company to find a skilled Digital Marketing Manager to lead their global marketing function.

The successful candidate will be responsible for planning, developing, and implementing the overall digital marketing strategy, overseeing the company website, and enhancing its online presence. They will work closely with external partners to strengthen the company's online presence, guide customers through their purchasing journey, and monitor performance metrics to track the effectiveness of these efforts.

The Digital Marketing Manager will take proactive ownership of digital marketing projects, ensuring full engagement with all necessary stakeholders, to deliver best-in-class marketing support for the global business, ensuring all work is undertaken in line with the wider business strategy.

Key Responsibilities:
  • Develop and implement the overall digital marketing strategy, including planning and managing digital marketing budget
  • Define and implement the development plan for web presence, including content marketing, social media, and SEO efforts
  • Maintain the company website and direct organic traffic towards it through content marketing, social media, and SEO efforts
  • Creation of content for the website, social media, advertising, presentations, etc., including copywriting and layout design
  • Ensure team members and colleagues from across the business are fully trained to support where needed on digital content
  • Stay up to date with the latest technology and best practices, and drive continuous improvement in digital marketing activities
  • Measure ROI and KPIs of digital campaigns and provide analysis and recommendations through Google Analytics and similar tools
  • Oversee all the company's social media accounts via Hootsuite and respond to customer engagement
  • Manage paid ads across a suite of platforms
  • Support effective delivery of integrated marketing campaigns, incorporating the use of digital marketing management tools such as Click Dimensions, Hootsuite, MailChimp, etc.
  • Manage regular email campaigns, working closely with subject matter experts from across the business (Product Lines & Business Units)
  • Creation of digital content, including webinars, podcasts, and videos
  • Manage digital marketing partners, including web agency, digital animation, and graphic design
  • Support the marketing team in the coordination of large events
  • Support in the rollout of PIM (Product Information Management) system
Requirements:
  • Knowledge of WordPress and/or other web content management systems
  • Experience in website management
  • Experience of developing and managing social media accounts
  • 3 years of hands-on experience with SEO/SEM, Google Analytics, and CRM software
  • Bachelor's Degree (or relevant) in Marketing, Business, or a Related Field
  • Good IT ability, with high-level proficiency in Microsoft Office, including Word, PowerPoint, Excel, Outlook, and Planner
  • At least 5 years' experience within a marketing capacity
  • Working knowledge of Adobe Create Cloud Suite, ideally Photoshop, InDesign, and Premiere Pro