Visionary Content Leader

1 month ago

London, Greater London, United Kingdom Menwell Limited Full time
Job Title: Visionary Content Leader

We are seeking a visionary content leader to join our dynamic team. This pivotal role will oversee all content-related activities, including social media, podcasts, UX copy, in-app educational content, and ad copy. The ideal candidate will have a proven track record in creating compelling content, with a preference for experience in the health technology sector.

Key Responsibilities:
  • Develop and implement a comprehensive content strategy that aligns with our brand goals and engages our target audience.
  • Oversee the creation, scheduling, and management of content across all social media platforms to drive engagement and brand awareness.
  • Manage the production of our health-related podcasts, including topic selection, guest coordination, and promotional strategies.
  • Collaborate with the UX/UI team to create intuitive, user-friendly copy for our apps, ensuring an educational and engaging user experience.
  • Craft compelling ad copy for various marketing campaigns to drive conversions and support our growth objectives.
  • Produce medically credible, long-form content that establishes our brands as authoritative voices in the health tech space.
  • Build and lead a team of content creators, providing mentorship and fostering a collaborative, creative work environment.
  • Track and analyze content performance, using data-driven insights to refine strategies and improve outcomes.
Requirements:
  • Minimum 5 years of experience in content creation and strategy, preferably within the health technology or a related field.
  • Demonstrable success in managing diverse content projects, including social media, podcasts, UX copy, and ad campaigns.
  • Strong creative vision with the ability to develop unique content ideas that resonate with our audience.
  • Experience leading and mentoring a team, with strong interpersonal and communication skills.
  • Proficiency in using analytics tools to measure content performance and inform strategy.
  • Genuine interest in health technology and a commitment to creating content that educates and engages.
What We Offer:
  • Innovative environment with a forward-thinking company that values creativity and innovation.
  • Impactful work shaping the content strategy of leading health tech brands.
  • Collaborative culture with a passionate team committed to making a difference in the health industry.
  • Competitive compensation package, including a salary range of £85k - £100k, depending on experience.

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