Digital Marketing Specialist
1 week ago
Company Overview
">At Unlimited Group, we are a leading digital agency that delivers business impact through human understanding. We move our audiences to think, feel, act differently.We are committed to building an environment where employees of all backgrounds feel encouraged to share their unique insights. Our guiding principle is simple: be the best you can be, and the rest will follow.
Salary
">We offer a competitive salary of £45,000-£60,000 per annum, depending on experience.Job Description
">This role involves managing multiple clients across the UK, with differing marketing requirements. You will proactively take ownership of paid digital advertising campaigns to generate awareness and new business leads.You will create and optimise campaigns, including Facebook, Instagram, Google Ads, Pay-Per-Click, Display and Remarketing. You will write creative and effective ad copy, providing regular analytical reports and insights to clients. The role also involves protecting the client brand while delivering online campaigns with a tactical focus to achieve enquiry and sales targets. Spend time in the field carrying out client meetings with the dealer network, leading face-to-face sessions, attending marketing events, and supporting training needs.
Required Skills and Qualifications
">To succeed in this role, you will need:• Experience gained within a similar digital marketing/paid media role, agency or client-side, with strong interpersonal and organisational skills
• Strong ideas person who can create and plan PPC, Display and Paid Social campaigns (Facebook, Instagram, LinkedIn)
• Client-focussed and commercially-minded, a great ambassador, adept at building and maintaining strong client relationships with the ability to develop strategies that fully reflect the client objectives
• Solid understanding of Google Analytics, Google Ads (Search and Display) Google Tag Manager, and Goals & Conversions
• Experience with LinkedIn Ads and TikTok Advertising beneficial
• Excellent copy and content writing skills
• Strong data analysis and reporting skills, using insights to create strategy and campaigns
• Confident, clear communicator who can present and work with experienced senior stakeholders
• Excellent presentation, written and verbal communications skills, with a sense of gravitas; inspiring confidence
Benefits
">We offer a range of benefits, including:• 25+ days holiday + Flex Bank Holidays
• Flexible hybrid working
• Christmas Closure
• Contributory Pension Scheme
• Life Assurance
• Employee Assistance Programme
• Travel season ticket loan, Cycle scheme
Why Choose Us?
">We are part of the Accenture Song family, the world's largest tech-powered creative group. At Unlimited Group, it's what we do together that sets us apart. We believe in creating a workplace that reflects the world we want to live in and are flexible to accommodate each individual's needs as best as we can.-
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