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Product Marketing Manager

1 month ago

Hemel Hempstead, Hertfordshire, United Kingdom Brookwood Recruitment Ltd Full time
Channel Marketing Manager Role Overview

We are seeking a talented Channel Marketing Manager to join our UK Systems Marketing Team.

This dynamic role offers the opportunity to drive demand, support product launches, and maximize sell-through across various retail channels.

Key Responsibilities:
  • Marketing Ownership: Manage all marketing initiatives for 'Systems' products in designated retail channels, ensuring alignment with retailer priorities.
  • Co-Marketing Strategies: Develop, present, and execute quarterly co-marketing plans to drive demand and product sell-through.
  • Product Launch Coordination: Facilitate successful new product launches across assigned channels, guaranteeing proper representation online and in-store.
  • Merchandising Support: Provide necessary product assets, including detailed pages, online brand store visuals, and rich-media/A+ content.
  • Traffic Generation: Create on-site and off-site acquisition tactics to attract customers to products in your retail channels.
  • Relationship Management: Build and nurture strong relationships with retail partners at various levels and roles.
  • Asset Creation: Collaborate with the in-house design team to develop marketing materials aligning with retail campaigns.
  • In-Store Excellence: Work closely with the field marketing team to ensure impactful in-store displays and gather insights for continuous improvement.

The ideal candidate will possess strong project management and communication skills, as well as an analytical mindset to assess and optimize marketing initiatives.

Benefits:
  • A competitive salary range of £45,000 - £50,000 per annum.
  • An opportunity to work with a leading Global Laptop, PC Gaming Manufacturer.
  • A chance to build partnerships with key retailers and deliver impactful marketing strategies.