Digital Marketing Strategist

3 days ago


Upper Langwith, Derbyshire, United Kingdom Frasers Group Full time

Everlast Gyms, a subsidiary of Frasers Group, is a leading fitness brand offering affordable and accessible gym facilities across the UK. With modern equipment, a wide range of fitness classes, and personalized training programs, Everlast Gyms cater to all fitness levels, from beginners to seasoned athletes.

Role Overview

This Digital Marketing Executive role plays a key part in developing and executing marketing strategies to promote brand awareness, attract new members, and engage existing ones to drive business growth. As a member of our marketing team, you will collaborate with the Head of Marketing and other internal teams to leverage your expertise and deliver impactful marketing to our target audience.

Key Responsibilities
  • Implement and optimize SEO strategies to enhance Everlast Gyms' online visibility and rankings.
  • Design and execute email campaigns to promote services, events, and membership offers.
  • Plan and manage paid ads on Google, Meta, and other platforms.
  • Track and report on digital campaign performance using analytics tools, offering actionable insights.
  • Maintain the gym's website, ensuring it remains user-friendly and conversion-optimized.

We estimate that this role earns approximately £30,000 - £40,000 per year, depending on experience.



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