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CRO Lead

2 months ago

City of London Greater London, United Kingdom Experis UK Full time

Job Title: CRO Lead

About the Role

We are seeking a highly skilled CRO Lead to join our team at Experis UK. As a CRO Lead, you will be responsible for managing, prioritizing, and executing the experimentation roadmap, implementing CRO strategy, and engaging a wide variety of stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms.

Key Responsibilities

* Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
* Implementing A/B, multivariate tests, and personalization, including planning and reporting.
* Continual evaluation and improvement of test campaigns through data-driven insights and KPI-focused analysis.
* Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
* Manage CRO budget and ensure ROI as part of performance reviews.
* Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
* Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
* Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
* Collaborate with product owner, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
* Stay updated on the latest trends and best practices in UX and CRO.
* Assisting the eCommerce team with building campaign promotions on the website.
* Present test insights, complex findings, and recommendations to inform business decisions and the overall roadmap.

Requirements

* Bachelor's degree in Marketing, Analytics, Computer Science, or a related field required.
* Experience in a similar role managing experimentation program for an e-commerce website.
* 2+ years of experience working with Adobe Target.
* Solid understanding of CRO, digital marketing, and data analysis.
* Basic understanding of HTML, CSS, and JavaScript.
* Passion for the digital domain and use of technology to solve business problems.
* Time management with ability to prioritize tests, while managing stakeholders.
* Ability to learn new technologies at a high level to identify use opportunities.
* Be self-motivated, responsive, professional, and dedicated to customer success.
* Possess an innovative, problem-solving, and solutions-oriented mindset.
* Exceptional organizational, presentation, and communication skills - both verbal and written.
* Experience with tag management systems and data layers.

What We Offer

* Competitive salary and benefits package.
* Opportunity to work with a leading company in the e-commerce industry.
* Collaborative and dynamic work environment.
* Professional development and growth opportunities.

If you are a motivated and experienced CRO professional looking for a new challenge, please submit your application.