Conversion Rate Optimisation
4 weeks ago
The Conversion Rate Optimisation (CRO) Manager is responsible for enhancing the online customer experience and maximising conversion rates across Wex Photo Video's website. This role requires a strategic thinker with a strong analytical background and a passion for continuous improvement. The ideal candidate may have a Data Analyst, UX Researcher, UX Designer, or Web Optimisation background. You will will have a deep understanding of user behaviour, a creative approach to problem-solving, a strong data interpretation skills, and the ability to implement data-driven strategies to optimise the customer journey.
Objectives
- Develop and implement a comprehensive CRO strategy to improve the performance of our digital platform.
- Conduct thorough analysis of website data, user behaviour, and conversion funnels to identify opportunities for optimisation.
- Design, execute, and manage A/B and multivariate tests to improve conversion rates, user engagement, and overall customer satisfaction.
- Collaborate with the marketing, design, and commercial teams to ensure seamless implementation of CRO initiatives.
- Monitor and report on the effectiveness of CRO campaigns, providing actionable insights and recommendations for continuous improvement.
- Utilise qualitative and quantitative research methods, including user surveys, session recordings, and usability testing, to inform and validate CRO strategies.
- Create and maintain detailed documentation of CRO processes, test results, and experimentation plans.
Responsibilities
- Develop CRO strategy: Create and implement a comprehensive conversion rate optimisation strategy tailored to enhance user experience and maximise conversion rates across the digital platform.
- Stay current with industry trends: Keep up to date with the latest trends, tools, and best practices in CRO and experimentation.
- Drive Continuous Improvement: Foster a culture of continuous improvement by regularly reviewing and refining CRO strategies based on performance data and emerging trends.
- Team Management: Lead, mentor, and develop a Merchandising Executive.
Experience and Qualifications
- Bachelor’s degree in marketing, business, statistics, or a related field.
- Proven experience in a CRO, Data Analyst, UX Researcher, or similar role, preferably within the e-commerce / online retail sector.
- Strong understanding of website analytics tools (e.g. Google Analytics) and experimentation platforms (e.g. Optimizely, SiteSpect).
- Proficient and independent in data analysis.
- Excellent communication and collaboration skills, with the ability to work effectively across multiple teams.
- Strong problem-solving skills and attention to detail.
- Results-oriented mindset with a track record of driving measurable improvements in conversion rates.
- Some Figma design experience would be a plus.
Location
- This is a central London-based hybrid role with at least one day in the office per week.
- If you're based in the UK but outside of London and think this role is a great match for you, your application will be considered.
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