CRM and Loyalty Manager

4 weeks ago

Leeds, Leeds, United Kingdom BMC Recruitment Group Full time
Job Title: CRM and Loyalty Manager

We are seeking a highly skilled CRM and Loyalty Manager to join our team at BMC Recruitment Group.

About the Role:

The successful candidate will be responsible for leading and managing the full programme of CRM at each stage of the customer lifecycle to maximise brand engagement/interaction and customer LTV.

Key Responsibilities:

  • Gain a solid understanding of the UK & MANZ consumer base and develop a comprehensive CRM strategy to drive customer engagement and loyalty.
  • Manage and analyse consumer data to inform strategic and tactical campaign development, ensuring effective segmentation and targeting of customers.
  • Work closely with regional marketing teams to plan engagement calendars based on brand and ecommerce activation plans, with responsibility and accountability for CRM revenue targets.
  • Collaborate with external agencies, the global Content Team, and the global Design team to co-ordinate and manage the development of eCRM content that engages the consumer base.
  • Drive eComm sales initiatives covering cross-sell, up-sell, replenishment, abandoned cart, abandoned browse, loyalty, and reactivation.

Requirements:

  • Previous experience in a CRM management role or a background in consumer data analysis and marketing is essential.
  • Experience of acquisition strategies and tactics and the ability to plan, execute, and manage these through an ROI lens.
  • A keen interest in data analysis and ability to use data insights tools.
  • A creative mind for data insight with a willingness to deep dive into data to identify opportunities.
  • Experience using enterprise-level CRM marketing tools and ESPs, such as Bloomreach, Emarsys, Braze, or similar.
  • Strong capability in using digital analytics platforms such as Google Analytics, Datorama.
  • A self-starter by nature with a 'can do' attitude.
  • Excellent, proven effectiveness at communicating with multiple stakeholders.
  • Resilience, must be able to bounce back when challenged.
  • Must also be able to challenge others.

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