Media Planning Specialist
1 day ago
Job Description
We are looking for an experienced Media Planning Specialist to join our team at Roman Health Pharmacy LLC. As a Media Planning Specialist, you will be responsible for developing and executing media plans that drive brand awareness and engagement across various digital channels.
About the Role
This position requires someone with extensive experience in media planning, preferably in-house. You should have a proven track record of working cross-functionally to execute complex media plans and have experience running regional digital media campaigns.
Key Responsibilities
- Develop and execute media plans that maximize media effectiveness across multiple digital channels.
- Contribute to and integrate media planning learning agenda & planning principles into regional marketing campaigns.
- Partner with the forecasting team on media channel spend and performance forecasts.
- Ensure smooth execution of media buys in partnership with internal and external (agency) teams.
- Collaborate with internal stakeholders to understand campaign objectives, target audience demographics, and key objectives for brand awareness and mid-funnel campaigns.
- Partner with Applied Science, Brand Marketing, and Analytics to execute sophisticated Brand Marketing measurement.
- In partnership with the channel managers and the creative optimization team, contribute to and execute a testing roadmap aimed at constantly increasing the ROI of our media spend across channels.
- Conduct research and analysis to identify optimal media platforms, channels, and tactics for reaching target audiences efficiently.
- Partner with external agencies to integrate offline and online media channels into cohesive media plans that leverage the strength of both media channels to maximize impact.
Requirements
- Extensive experience in media planning, preferably in-house.
- Proven experience in a media planning function at a large organization or agency.
- Working cross-functionally to execute complex media plans.
- Experience running regional digital media campaigns.
- Deep media knowledge across all major digital channels (Paid Social, CTV, Audio, etc).
- Previous exposure at a tech/SaaS company with complex funnels.
- Experience implementing media tracking technologies and analytics.
- Deep understanding of digital media planning and buying techniques.
Benefits
As a Media Planning Specialist at Roman Health Pharmacy LLC, you can expect a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
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