Digital Marketing Strategist
2 months ago
As a Digital Marketing Strategist at Techquity Ltd., you will play a key role in developing and implementing comprehensive digital marketing strategies to drive organic traffic, improve search engine rankings, and enhance overall online visibility. With 20+ years of experience in forward-thinking e-commerce development, we understand what it takes to succeed online.
About the RoleWe are seeking an experienced Search Engine Optimization (SEO) Expert to join our team. As an SEO Expert, you will be responsible for developing and executing effective SEO strategies to improve our retailers' visibility, drive organic traffic, and enhance overall search engine rankings.
Key Responsibilities- Develop and execute effective SEO strategies to increase organic traffic and improve search engine rankings for our retailers.
- Conduct thorough keyword research to identify high-value target keywords and optimise website content accordingly.
- Perform on-page and off-page optimisation, including technical SEO, link building, and content strategy.
- Monitor and analyse website performance metrics using tools such as Google Analytics, Search Console, and our SEO software.
- Generate monthly reports on SEO performance, trends, and insights to inform decision-making and strategy refinement for clients.
- Collaborate with content creators, web developers, and other marketing teams to ensure SEO best practices are integrated into website design and content creation processes.
- Stay informed about industry trends, algorithm updates, and emerging SEO technologies, and implement strategies to adapt to changes.
- Conduct competitor analysis to identify opportunities for improvement and maintain a competitive edge in search engine rankings.
- Bachelor's degree in Marketing, Communications, or a related field - although this is not essential, and we will consider candidates with relevant experience.
- Proven track record of success in developing and implementing effective SEO strategies that drive organic traffic and improve search engine rankings.
- Strong analytical skills and proficiency in using SEO tools such as Google Analytics, Search Console, SEMrush, or similar platforms.
- Creative problem-solving abilities and a proactive approach to identifying opportunities for improvement.
- An estimated salary of $80,000-$100,000 per year, depending on experience.
- Remote work opportunities, providing increased flexibility and reducing commuting time.
- A flexible work schedule, allowing you to maintain a healthy work-life balance.
- The opportunity to engage in team-building events and activities to foster a positive and collaborative work environment.
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