Commercial Financial Business Partner
1 month ago
Reports to: Audience Insight Lead Business Partner
Department: Strategy, Policy & Insights
Location: London
The Strategy, Policy & Insight (Function) are trusted thought-leaders bringing expert strategy, policy, market & audience insight– challenging and advising the business to drive delivery of Channel 4's strategy and remit.
The new centralised Audience Insights (Subfunction) purpose is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.
Within the new centralised operating model, where all audience and market insight in C4 is centralised into the Audience Insight team, each C-Suite Leader (CEO, Chief Content Officer, Chief Operating Officer, Chief Revenue Officer, Chief Marketing Officer and the Exec Committee as a body) and their Senior Leaders have a dedicated Insight Business Partner (BP) who prioritizes and agrees their Insight requirements, aligned to the strategic C4 pillars.
BPs will work closely with the Audience Insight team to deliver high-value insights that inform business decisions and drive revenue growth.
This role supports the Commercial division of C4, the team responsible for the majority of revenue generation. Our revenue generation comes from advertising sales, brand partnerships, sponsorships and with an increasing focus on digital.
The Insight Business Partner will be an expert thought-leader who, based on a deep understanding of C4's business challenges, brings high-value & relevant data, innovative analysis & business insight across market, content, viewer, commercial to the Chief Revenue Officer and their Senior Leadership team.
The data and insight delivered, directly impacts the decisions made by C-suite Execs and Senior Leaders and consequently C4 performance
The highly effective, ongoing relationship management of designated C-suite & Senior Leaders business stakeholders, providing high-value, accurate, powerful intelligence & insight to challenge that enables their business decisions to achieve C4 strategic objectives
Key Responsibilities:
- Deliver high-value insights that inform business decisions and drive revenue growth
- Work closely with the Audience Insight team to prioritize and agree Insight requirements
- Build and maintain strong relationships with C-suite Execs and Senior Leaders
- Provide high-value, accurate, powerful intelligence & insight to challenge and enable business decisions
- Manage the workstack, priorities and team capacity across Insight Analysts & Specialists
- Project manage external research agencies or internal specialist teams to deliver insight deliverables
Requirements:
- Proven track record of delivering high-value insights that inform business decisions and drive revenue growth
- Strong understanding of C4's business challenges and market trends
- Excellent communication and interpersonal skills
- Ability to build and maintain strong relationships with C-suite Execs and Senior Leaders
- Experience of working with data and analytics to inform business decisions
- Ability to project manage external research agencies or internal specialist teams
What We Offer:
- A competitive salary and benefits package
- The opportunity to work with a leading media company
- A dynamic and supportive team environment
- Professional development opportunities
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