Content Strategist
4 days ago
Job Summary
We are seeking a skilled Discover and SEO Writer to join our General Assignments team at the Manchester Evening News. As a key member of our team, you will play a pivotal role in crafting engaging and informative content tailored to specific audiences, supporting our Google strategy and helping brands resonate with their audience/communities.
Key Responsibilities
- Support our Google organic and Discover strategy by writing content geared towards those platforms
- Work with the Head of Search, editors, and other reporters to help create and write search and content plans, supporting in delivering Discover best practice advice to teams
- Support forward planning efforts to establish authority on core topics as well as taking advantage of seasonal opportunities
- Work with the Head of Search to manage the day-to-day implementation of our Discover strategy, helping deliver key projects/initiatives to meet the newsroom's growth objectives around Discover
- Monitor Google Discover trends that may support content choices
- Identify topics and areas that would be good organic or Discover opportunities
- Write optimised articles strategically commissioned to target Google Discover topics
- Stay on top of the news cycle and communicate trending topics to newsroom managers
- Keep up to date with the latest SEO best practice and help implement it across the newsroom
- Maintain a thorough, up-to-date knowledge of media law and IPSO code
Requirements
You are a passionate NCTJ (or equivalent) qualified journalist, or you are currently working towards this. You have an understanding of what helps a story appear in someone's Discover feed or rank on a search engine results page. You are a first-class writer who is excited to work with our Head of Search and Central Distribution team to create content that maximises audience reach. You have demonstrable writing experience in a similar newsroom environment.
What We Offer
We are offering a competitive salary and benefits, including a pension scheme, holiday purchase scheme, giving back day, enhanced family leave, private healthcare cash plan, and wellbeing support.
About Reach Plc
We are Reach Plc, a leading commercial publisher in the UK, with a monthly readership of 47 million people. We are committed to being an inclusive employer and encourage applications from all suitable applicants, irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion, or belief, and sexual orientation.
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