Marketing Operations Strategist

2 weeks ago


Glasgow, Glasgow City, United Kingdom Talogy Full time

About the Position

Talogy is seeking a highly skilled Marketing Operations Manager to join our team. As the Marketing Operations Manager, you will be responsible for overseeing the use of the HubSpot Marketing Hub, developing and managing Talogy's MarTech stack, and collaborating with cross-functional teams to implement MarTech solutions and enhancements.

Key Responsibilities

  • Own, oversee, and optimize the use of HubSpot Marketing Hub, ensuring seamless lead tracking and marketing analytics.
  • Be the HubSpot expert, managing configurations, automations, data management, lead scoring, and more.
  • Develop and manage Talogy's MarTech stack, including marketing automation, analytics, and other tools, to optimize marketing efforts and drive business growth.
  • Collaborate with cross-functional teams to implement MarTech solutions and enhancements.
  • Partner with regional marketing teams to understand goals, requirements, and challenges.
  • Implement best practices and standard operating procedures to streamline workflows, enhance data management, and optimize campaign execution.
  • Stay up-to-date with emerging trends and technologies in MarTech and analytics, bringing innovative ideas and best practices to the team.

Requirements

  • HubSpot Marketing Hub Admin experience is essential, including workflow and automation architecture and troubleshooting.
  • Experience and knowledge of Salesforce highly preferred.
  • Strong practical experience in marketing roles, ideally in a B2B environment, and preferably with experience in MarTech and analytics roles.
  • Experience of working in global organizations desirable.
  • Solid knowledge of the Google Suite, including GA4 and Google Tag Manager.
  • Proven hands-on experience with ABM, webinar, and other martech stack tools.
  • In-depth understanding of global data privacy laws and their impact on direct marketing efforts.

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