Marketing Innovation Leader

3 weeks ago

London, Greater London, United Kingdom Netwrix Corporation Full time

Netwrix Corporation

About Us

We are a global company with over 900 remote employees across 35 countries, working together to make cybersecurity accessible and effective for all organizations. Our commitment to innovation and simplicity sets us apart, and we have been serving over 13,500 organizations across 100+ countries for more than 15 years.

We empower security professionals to face digital threats with confidence by enabling them to identify and protect sensitive data as well as detect, respond to, and recover from attacks. We continue to expand our market presence through innovation, organic growth, and strategic acquisitions, backed by renowned private equity firms like TA Associates and Centerbridge Partners.

We are seeking a skilled Digital Marketing Strategist to join our team.

Key Responsibilities:

  • Develop Comprehensive Marketing Strategies: Create and implement marketing automation strategies to enhance lead generation, nurturing, and conversion.
  • Email Marketing Campaign Management: Oversee the creation, execution, and optimization of automated email campaigns, ensuring alignment with business objectives.
  • Database Maintenance: Regularly perform cleanups to maintain a healthy database with active subscribers, including leads, customers, and partners.
  • Lead Enhancement: Maintain and improve the data-appending process to ensure missing lead information is populated from trusted sources.
  • Performance Analysis & Optimization: Monitor and analyze campaign performance metrics. Launch AB-tests to continuously optimize and improve performance of email nurturing streams.
  • Team Guidance: Manage and mentor a global team of email marketing and automation specialists, fostering a collaborative and innovative work environment.
  • Cross-Functional Coordination: Collaborate with sales, product marketing, and content teams to ensure cohesive and effective marketing strategies.
  • Platform Integration: Support connections with Salesforce and other business-critical applications, ensuring data integrity and seamless integration with marketing tools.
  • Lead Governance: Maintain a lead scoring model. Work on updates and improvements in collaboration with other teams.

Qualifications:

  • Background: Minimum of 3 years in marketing automation, with at least 2 years in a leadership role.
  • Proficiency: Hands-on experience with marketing automation platforms (preferably Marketo) and CRM systems (preferably Salesforce).
  • Analysis: Strong ability to interpret data and translate findings into strategic recommendations.
  • Leadership: Proven track record of effectively leading and developing high-performing teams.
  • Communication: Excellent verbal and written communication abilities, with a knack for presenting complex information clearly.
  • Agility: Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Annual Salary Range: $80,000 - $120,000

Benefits:

  • Remote work opportunity with an employment contract.
  • Competitive compensation based on experience and skills.
  • A positive and engaging work environment.
  • Varied and challenging projects.
  • Flexible working hours.
  • Professional development opportunities.

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