Senior Marketing Executive

2 weeks ago

Redhill, United Kingdom What Else Events Limited Full time

Job Title: Senior Marketing Executive - Events Portfolio

Job Description:

We are seeking an experienced Marketing Executive to play a key role in the marketing function across our events portfolio, including existing events, event launches, and the What Else Events brand.

This role would suit an ambitious marketer looking to develop their career, or a Marketing Manager looking for a new challenge in a growing business.

The successful candidate will need to take the initiative to manage and execute marketing plans, with support from the Head of Marketing.

Key Responsibilities:

  • Manage end-to-end campaign execution, including planning, copy and creative production, implementation, and performance tracking for existing events.
  • Leverage various marketing channels, predominantly email marketing, social media, paid advertising, content marketing, and partnerships to reach and engage target audiences.
  • Create diverse content, including videography, photography, graphics, and other visual media, and engage in live marketing content creation during events.
  • Coordinate design, produce, and distribute promotional materials and adverts.
  • Support with development of print-ready show guide for each event.
  • Ensure the website is up-to-date with logos, speakers details, and general event content as it becomes available and changed over after each event.
  • Write clear, concise copy for all forms of marketing communications.
  • Work with the Head of Marketing to support delivery of partner marketing initiatives across a range of owned and partner marketing channels.
  • Research competitor and market trends and report to the Head of Marketing.
  • Process and manage data within CRM and email marketing platforms.
  • Support research and insight projects related to customer experience or brand development/enhancement, including post-event surveys, certificates, and registration forms.
  • Develop on-site marketing assets, including on-site print/digital graphics, digital screens, and other branded assets.
  • Work on-site at events carrying out various duties where required.

Requirements:

  • Have a minimum of two years' experience in events marketing.
  • GCSE or equivalent – English and Mathematics at grade B/7 or above.
  • Level 4 or above business or marketing qualification or above (preferred).

What Else Events Limited is an ambitious, growing business, and we are looking for someone who is passionate about marketing and has a keen interest in live events.

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