EMEA Field Marketing Director

2 months ago

London, Greater London, United Kingdom Retool, Inc. Full time

About the Role:

As the EMEA Field Marketing Director at Retool, Inc., you will play a critical role in accelerating our growth in the EMEA market by planning and executing experiential events and demand generation strategies. You will work closely with the EMEA sales team to ensure alignment with our overall marketing strategy and drive net new leads and pipeline growth.

Key Responsibilities:

  • Experiential Events: Plan, execute, and manage field marketing activities, including events and direct mailers, to engage with the right audience and generate net new leads.
  • Event Execution: Manage experiential events from conception to execution, including identifying the right conferences to sponsor or attend to bring developers into Retool's orbit.
  • Partnerships: Partner closely with EMEA GTM teams to identify the right events to attend or put on to build and accelerate demand generation pipelines.
  • Brand Presence: Extend the Retool brand presence in tasteful ways for different formats, such as executive dinners, webinars, community meetups, product launch events, and user conferences.
  • Project Management: Create highly visible experiential projects that rely on vendors and internal stakeholders, and work with our data and revenue operations teams to track the effectiveness of our events.

Requirements:

  • Experience: 5+ years of field marketing experience with a B2B or developer tools startup, 3+ years of experience planning and executing hosted and sponsored events, and 2+ years of experience managing direct mailer/gifting campaigns.
  • Skills: Excellent project management skills, ability to span events built for awareness and demand, familiarity with CRM systems, marketing automation tools, and tracking tools, strong sense of curiosity and first principles thinking, and ability to build strong cross-functional partnerships.
  • Travel: Ability to travel domestically and internationally up to 25% within the EMEA region and occasionally to the USA.

What We Offer:

Retool, Inc. offers generous benefits to all employees and hybrid work location.

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