Digital Marketing Lead

4 weeks ago

London, Greater London, United Kingdom Harmonic Full time

Fast-growing health and wellness brand seeks an experienced Digital Marketing Lead to spearhead their social media presence.

About Harmonic

Harmonic is a dynamic and innovative company that has managed to scale organically in the quick service food sector. They are passionate about making healthy, sustainable, and plant-focused food both accessible and convenient.

Job Description

The successful candidate will play a pivotal role in shaping the company's social media strategy and direction, working closely with the co-founder and Brand Manager.

The key responsibilities include:

  • Driving business results through strategic leadership of social media channels to build brand awareness, develop communities, and drive commercial results.
  • Owning the long-term social roadmap and aligning company goals.
  • Working closely with the Senior Brand and Marketing Manager and Creative Director to integrate social content with overarching brand and product initiatives.
  • Recognising and predicting trends or changes in the social landscape, contextualising the impacts and seeking new opportunities for the brand.
  • Overseeing social intelligence and measurement.
  • Own the social program impact measurement, optimisation, and intelligence approach.
  • Reacting accordingly to market and industry trends and ensuring reactive content is created and posted promptly.
  • Building the company community through social media, driving engagement, building advocacy programmes, and coordinating influencer visits and events.
  • Monthly social media reporting and ROI analysis on social campaigns.

We are looking for a highly skilled individual with 3-5 years of experience in social media work, knowledge of Adobe Photoshop, InDesign, Illustrator, Capcut, and Canva.

The estimated salary for this role is £55,000 - £65,000 per annum, depending on experience.

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