B2B Marketing Strategist

1 week ago

Market Harborough, United Kingdom CDS Global Full time
Job Title: B2B Marketing Manager

CDS Global is seeking a highly skilled B2B Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to promote our products and services to business clients.

Key Responsibilities:
  • Develop comprehensive marketing plans to promote our products and services to business clients
  • Identify target markets, key segments, and positioning strategies
  • Set marketing goals aligned with business objectives
  • Cultivate plans to support specific geographies and local markets
  • Design, implement, and manage multi-channel marketing campaigns
  • Monitor and optimise campaign performance
  • Develop and execute strategies to generate qualified leads
  • Nurture prospects through the sales funnel
  • Collaborate with the sales team on lead qualification and conversion
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • Proven experience in B2B marketing, preferably in the SaaS industry
  • Strong understanding of digital marketing channels and best practices
  • Technical Search Engine Optimisation expertise, keyword research and strategy
  • Excellent project management skills with the ability to handle multiple tasks
  • Proficiency in marketing automation tools and CRM systems
  • Strong analytical skills and ability to make data-driven decisions
  • Excellent communication and collaboration skills
What We Offer:
  • 23 days holiday & Bank Holidays & Birthday off
  • Workplace Pension with employer contributions
  • Employee Assistance Programme
  • Mental Health First Aiders
  • Onsite Gym
  • Insurance Schemes
  • Employee Recognition Schemes
  • Social Activities
  • Free parking

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