Content Strategist

3 days ago


StokeonTrent, Stoke-on-Trent, United Kingdom bet365 Full time

About Us

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Bet365 is a leading online gambling company that offers a wide range of services, including sports betting, casino games, and poker. We are committed to providing our customers with an exceptional experience through innovative products and excellent customer service.

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We are seeking a skilled Creative Copywriter to join our team in this exciting role. As a Creative Copywriter, you will be responsible for creating engaging marketing media and internal communication that resonates with our target audience, while maintaining consistency with our overall brand voice.

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The successful candidate will have a strong portfolio showcasing a range of writing samples, excellent communication and interpersonal skills, and digital marketing and CMS experience. They will also have a good understanding of SEO best practices and be able to work autonomously, as well as collaboratively within a team.

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Key Responsibilities

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  • Collaborate with design, marketing, product, and legal teams to create copy that is compliant, meets requirements, and is aligned with design and brand strategies.
  • Produce clear, compelling, and creative copy for websites, social media, emails, and other marketing materials.
  • Review and edit content to ensure accuracy, clarity, and consistency.
  • Iterate and refine work based on feedback from stakeholders.
  • Uphold a constant brand voice across all written materials, adhering to brand guidelines and style guides where necessary.
  • Work closely with International Content to ensure optimal language localisation and translations.
  • Oversee multiple projects from conception to completion, ensuring quality standards and timely delivery.
  • Manage copy changes to our DAM and Brand Guidelines portal for use by others.
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What We Offer

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  • An estimated salary of £35,000 - £50,000 per annum, depending on experience.
  • A competitive benefits package, including hybrid working from home policy.
  • Opportunities for professional development and growth.
  • A dynamic and supportive work environment.
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By applying to bet365, you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy - https://content001.bet365.com/Careers/Documents/privacypolicy.pdf


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