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Digital Marketing Strategist
2 months ago
At Polymax Group, we are seeking a skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.
Key Responsibilities:- Collect and analyze data on the competitive landscape, customer preferences, and market trends to inform marketing decisions.
- Create high-quality digital marketing assets, including content, visuals, and campaigns, to engage our target audience.
- Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.
- Manage external marketing agencies and contractors to ensure effective collaboration and results.
- Collaborate with cross-functional teams to ensure brand consistency and alignment.
- Develop and implement launch timelines and ensure timely execution of marketing activities.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven track record of at least 5 years in B2B marketing, with a focus on digital marketing and brand building.
- Strong understanding of marketing analytics and data-driven decision-making.
- Experience working with external contractors or agencies for SEO, content creation, and Adwords campaigns.
- Proficiency in content writing, CRM, marketing automation tools, or tools such as Adobe Creative Suite.
- Excellent communication and project management skills.
- Self-motivated, proactive, and able to work effectively both independently and as part of a team.
- Proficient in Excel for data analysis and reporting.
- A full valid driving license.
