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Brand Manager

2 months ago


Melton Mowbray, Leicestershire, United Kingdom Michael Page Digital Full time
{"Job Title": "Brand Manager", "Job Description": "Job Summary

We are seeking a skilled Brand Manager to drive brand growth within the luxury food customer segment. As a key member of our team, you will be responsible for developing and implementing strategic brand management plans, as well as leading effective marketing and communication campaigns.

Key Responsibilities
  • Develop and execute marketing strategies to drive brand growth and increase market share.
  • Lead and manage marketing promotion and communication campaigns to both micro and macro client bases.
  • Analyze market trends and make data-driven decisions to inform marketing strategies.
  • Manage the brand's budget and ensure return on investment alongside senior leadership.
  • Build and maintain strong relationships with key stakeholders, including clients and external partners.
  • Manage all digital social channels, including social media, email marketing, and influencer management.
  • Monitor and analyze brand performance across different channels.
Requirements
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in brand management within the B2C/Consumer industry.
  • Excellent communication and relationship-building abilities.
  • Strong analytical abilities and familiarity with market research methods.
  • Proficiency in data analysis and decision making.
What We Offer
  • An estimated salary range of £42,000 - £44,000 per annum, depending on experience.
  • Additional benefits including pension, bonus, and healthcare.
  • A chance to be part of a high-performing team in the FMCG industry.
  • Opportunities for career progression and personal development.
", "Language": "en-US"}